Maqetin emails the shopper who left a cart without ordering.
For a shopper who changed a cart and has not ordered. It lists the items they left. A journey sends it an hour after the cart first changes. Your store sends no abandoned-cart event.
The email.
A sample to adapt: change the names, the product and the button to yours.
FromTamarind Market <hello@mail.tamarind.sg>SubjectStill thinking about these?PreviewYour cart is saved until Monday.
Hi Jane,
Canvas tote, indigo · S$45.00 · Silk scarf, blue · S$39.00 · Leather sandals, size 39 · S$64.00
Total S$148.00. Delivery is free until Sunday.
Return to your cartTamarind Market, Singapore
Sample workspace: Tamarind Market, an online store in Singapore.
How it is sent.
The journey starts when your app sends cart.updated. It waits 1 hour, then checks whether order.placed arrived since the person entered. If it did, they leave and no email goes. If not, the email goes.
Trigger
Cart updated
cart.updated
Wait
Wait 1 hour
Condition
Ordered yet?
order.placedsince entering
Yes
Exit
Exit
No
Send email
Send cart reminder
Exit
Exit
Events to send.
Your store sends two events. The journey works out the abandoned cart from them.
- cart.updated
- Starts the journey. Send the line items and the total with it, and the email can list them.
- order.placed
- Ends the journey early. Send it with the shopper's id when they pay.
Check before you send.
- Send the line items with the cart. The email prints what the first event carried, up to 15 KiB. Over that, the email goes without them.
- Choose the re-entry rule. With "once", a shopper gets one reminder. With "every N days", they can enter the journey again after N days.