Maqetin will send each phone to the right store or screen.

Planned: Smart Links will send every phone to the right store or screen and land each click on a profile. Tracked links in your emails work today.

Planned

How it will work.

One link will work for every phone

iPhones will go to the App Store, Android phones to Google Play, laptops to your site, and anyone with the app will land on the right screen inside it.

Installs will land in the right place

Someone who installs from the link will open on the screen they tapped for.

Purchases will go back to your ads

Maqetin will send the conversions it records, so each platform's bidding learns from purchases.

Audiences will stay in step

Your segments will stay in sync with Meta, Google, TikTok and Snapchat.

Where each part stands.

Tracked email links are available now. Smart Links, QR codes, audience sync and conversion feedback are planned.

WhatStatusIncludes
Tracked email linksAvailableSigned links in your emails, on your own tracking name, with scanner clicks flagged and left out
Smart LinksPlannedOne short link that sends each phone to the right store or screen
QR codesPlannedSVG and PNG for every link
Deferred deep linksPlannedAn install that opens on the screen the person tapped for
Audience syncPlannedSegments kept in step with Meta, Google, TikTok and Snapchat, and LinkedIn for SaaS
Conversion feedbackPlannedRecorded purchases sent back to each ad platform
Lookalikes and ad-side holdoutsPlannedAudiences seeded from your best customers, with a random slice held back

Start with the tracked links in your emails.