Maqetin will send each phone to the right store or screen.
Planned: Smart Links will send every phone to the right store or screen and land each click on a profile. Tracked links in your emails work today.
How it will work.
One link will work for every phone
iPhones will go to the App Store, Android phones to Google Play, laptops to your site, and anyone with the app will land on the right screen inside it.
Installs will land in the right place
Someone who installs from the link will open on the screen they tapped for.
Purchases will go back to your ads
Maqetin will send the conversions it records, so each platform's bidding learns from purchases.
Audiences will stay in step
Your segments will stay in sync with Meta, Google, TikTok and Snapchat.
Where each part stands.
Tracked email links are available now. Smart Links, QR codes, audience sync and conversion feedback are planned.
| What | Status | Includes |
|---|---|---|
| Tracked email links | Available | Signed links in your emails, on your own tracking name, with scanner clicks flagged and left out |
| Smart Links | Planned | One short link that sends each phone to the right store or screen |
| QR codes | Planned | SVG and PNG for every link |
| Deferred deep links | Planned | An install that opens on the screen the person tapped for |
| Audience sync | Planned | Segments kept in step with Meta, Google, TikTok and Snapchat, and LinkedIn for SaaS |
| Conversion feedback | Planned | Recorded purchases sent back to each ad platform |
| Lookalikes and ad-side holdouts | Planned | Audiences seeded from your best customers, with a random slice held back |