Maqetin records what your customers do and answers by email.
Every event your app sends lands on one profile per customer, journeys start from what people do, and every send is counted. Here is each part, and what works today.
The five parts.
- Customer dataEvents and a live profile for every user
- JourneysMessages that start from what a person just did
- ChannelsEmail today, with push, SMS, WhatsApp and in-app planned
- AnalyticsWhat Maqetin counts today, and the reports that are planned
- Links and audiencesTracked email links today; Smart Links and audience sync are planned
Where each part stands.
| Part | Today | Planned |
|---|---|---|
| Customer data | One profile per customer with every event and every email, and segments built on what people did and did not do. | A screen of every event your apps send, and where each customer came from. |
| Journeys | Triggers, waits, conditions, email and exit, with versions and consent checks. | Campaigns, waits until local time, A/B tests with a holdout, goals, frequency caps and quiet hours. |
| Channels | Email, from your own domain. | Push, SMS, WhatsApp, in-app messages and in-app calls. |
| Analytics | Message counts, journey counts, and bot clicks left out. | Revenue per journey, attribution with its window, holdout groups, cohort retention, rates and funnels. |
| Links and audiences | Tracked email links. | Smart Links, QR codes, deferred deep links, audience sync, conversion feedback and lookalikes. |