Terms of service

The agreement between your organisation and Maqetin when you use the Maqetin platform, its APIs and its software development kits.

Version
1.1
In effect from
25 October 2026
Governing law
State of Delaware, USA
Questions
legal@maqetin.com

Contents

  1. 1The agreement
  2. 2Your account
  3. 3Using Maqetin
  4. 4Acceptable use
  5. 5Sending and deliverability
  6. 6Push notifications
  7. 7Your data
  8. 8Fees
  9. 9Availability and support
  10. 10Confidentiality
  11. 11Suspension and ending
  12. 12Warranties
  13. 13Liability
  14. 14Indemnities
  15. 15Changes to these terms
  16. 16Law and disputes
1

The agreement

1.1These terms are an agreement between Maqetin, a company registered in Delaware, United States ("we", "us"), and the organisation that creates or uses a Maqetin workspace ("you"). The person who signs the order form confirms they have authority to do so for that organisation.

1.2Our data processing agreement forms part of these terms. If you have signed an order form with us, the order form takes priority where the two differ.

2

Your account

2.1The first person to sign up becomes the owner of the workspace and can invite teammates. Everyone signs in with a one-time code sent to their own email address.

2.2You are responsible for everything done through your workspace and your API keys. Keep the email accounts your team uses to sign in secure, keep secret API keys on your servers only, and tell us at security@maqetin.com if you think an account or key has been misused.

2.3Keep your account details accurate.

3

Using Maqetin

3.1While your agreement is in force, we give you a non-exclusive, non-transferable right to use Maqetin for your organisation's own customers, within the limits in your order form.

3.2You may add our software development kits to your own websites and apps. You may not resell Maqetin or use it to send messages on behalf of other organisations unless we have agreed to that in writing.

3.3We own Maqetin and everything we build into it. If you send us feedback, we may use it without owing you anything.

4

Acceptable use

4.1You must:

  • send marketing messages only to people who have agreed to receive them, and record that consent in Maqetin;
  • mark a message as transactional only when it is a receipt, a code, an alert or another message the person needs, and keep marketing out of it;
  • give the people you message the notices the law requires, including how you use Maqetin;
  • follow the rules of each channel and platform you use, including Apple's for push notifications (clause 6).

4.2You must not:

  • use purchased, rented, shared or scraped contact lists;
  • send content that is unlawful, misleading, harassing or harmful, or that promotes fraud;
  • send health, biometric or other special category data to Maqetin;
  • put in a push notification any data that Apple's rules forbid in one, such as government ids or financial account numbers;
  • try to get around the limits we set, test or break our security, or interfere with other customers' use of Maqetin.
5

Sending and deliverability

5.1Email sending starts once we have approved your workspace. Until then you can send events, build journeys and preview messages.

5.2To protect every customer's delivery, we may pause sending from a domain when its DNS records stop verifying, or suspend a workspace when its bounce or complaint rates rise well above normal. The status of a sending domain shows why it was paused.

5.3When an address bounces permanently, is reported as spam or unsubscribes, Maqetin stops sending to it on that channel. You may not work around a suppression.

6

Push notifications

6.1If you send push notifications to iOS apps through Maqetin, you appoint us as your service provider under your agreement with Apple (the Apple Developer Program License Agreement, "Apple's agreement"). We use your Apple push key, key id, team id and app ids ("Apple credentials") only on your behalf, only to send the push notifications you set up, and only as Apple's agreement lets a service provider do.

6.2We will:

  • keep your Apple credentials secret, encrypt them separately for each workspace, and never show them again after you add them;
  • never use them for anyone else's app or for anything you did not set up;
  • never ask for, hold or use a certificate or key that signs or submits an app to the App Store;
  • follow the terms of Apple's agreement and Apple's documentation that apply to a service provider;
  • tell you within 48 hours if we learn that your Apple credentials were exposed, so you can tell Apple;
  • end our use of your Apple credentials, and delete them, when you remove them, when you tell us to, or when Apple requires you to end your use of us.

6.3Where these terms protect Apple less than Apple's agreement requires of a service provider, Apple's agreement prevails for how we use Apple's services.

6.4You stay responsible to Apple for what we do or fail to do under this clause, as Apple's agreement says, and for your own compliance with it. You keep your Apple developer account in good standing. If Apple requires you to end your use of us, we will help you move.

6.5You must:

  • send marketing push, meaning any push that advertises, promotes or sells, including up-selling and cross-selling, only to people who agreed to it in your app, through consent wording shown in the app, and give them a way to opt out in the app;
  • send no push to anyone who has not allowed notifications in their device settings, or who has withdrawn that permission;
  • send no unsolicited, deceptive or spam push;
  • not try to hide, override or get around Apple's own consent screens or settings.
7

Your data

7.1The data you send to Maqetin belongs to you. You give us the right to process it only to provide Maqetin to you, as our data processing agreement sets out.

7.2You are responsible for having a lawful basis to collect the data you send us and to message the people it describes.

7.3You can export or delete any person's data at any time through the API.

7.4We may use statistics about how Maqetin performs, such as delivery rates across all customers, provided they do not identify you or any person.

8

Fees

8.1You pay the fees in your order form.

8.2Prices do not include taxes, which we add where the law requires.

8.3If a payment is more than 14 days late, we may suspend your workspace after giving you notice.

9

Availability and support

9.1We work to keep Maqetin available.

9.2We support you by email. An order form may include a service level agreement, with service credits.

10

Confidentiality

10.1Each of us will keep the other's non-public information confidential, use it only for this agreement, and share it only with people who need it and are bound to keep it confidential.

11

Suspension and ending

11.1You can cancel at any time by writing to legal@maqetin.com. Cancellation takes effect as your order form says.

11.2We may suspend a workspace that breaks these terms or puts other customers, the people they message, or Maqetin at risk. We will tell you why when we can.

11.3Either of us may end this agreement if the other seriously breaks it and does not fix the breach within 30 days of written notice.

11.4When the agreement ends, you have 30 days to export your data. We then delete it, as our data processing agreement describes.

12

Warranties

12.1We will provide Maqetin with reasonable skill and care, and it will work materially as these terms describe.

12.2Apart from that, and to the extent the law allows, Maqetin is provided as it is. Delivery of a message also depends on mailbox providers, networks and platforms we do not control, so we cannot promise that every message will arrive. Apple, Google and browser push services do not guarantee delivery and may limit or withdraw access.

13

Liability

13.1Neither of us is liable to the other for indirect or consequential loss, or for loss of profit, revenue or goodwill.

13.2Each party's total liability under this agreement in any 12 months is limited to the fees you paid in those 12 months.

13.3These limits do not apply to your payment obligations, to either party's indemnities, or to liability that the law does not allow to be limited.

14

Indemnities

14.1You will defend and compensate us against claims arising from the data you send to Maqetin or the messages you send through it in breach of these terms or the law.

14.2We will defend and compensate you against claims that Maqetin itself infringes someone else's intellectual property rights.

15

Changes to these terms

15.1We will email workspace owners at least 30 days before a change to these terms takes effect. If you do not accept a change, you can cancel before it takes effect. Every version is listed below with what changed.

16

Law and disputes

16.1These terms are governed by the laws of the State of Delaware, United States, without regard to its conflict-of-laws rules. The United Nations Convention on Contracts for the International Sale of Goods does not apply. Our data processing agreement is governed by the laws of Ireland, as its section 13 sets out.

16.2We will both try to settle any dispute by talking first. If that fails within 30 days, the state and federal courts located in Delaware have exclusive jurisdiction, and each of us agrees to be bound by it.

16.3Either party may still ask any court with jurisdiction for urgent relief, such as an order to protect confidential information.

16.4Questions about these terms go to legal@maqetin.com.

Version history

VersionIn effect fromWhat changed
1.125 October 2026Added a push notifications clause (new clause 6), so every later clause moves down one. It carries Apple's service-provider terms and the in-app opt-in rule for marketing push.
1.018 October 2026First published.